Meet the Founder: Jessica Frandson
Like all great inventions, Twistband was born out of necessity. After having a baby, Jessica Frandson grew tired of having her hair tugged by the little one and quickly learned the least painful hairstyle for a new mom was a ponytail. She made sure to always have her hair up and kept a second band on her wrist as a backup. Traditional hair bands hurt her head and her wrist, so she twisted a soft piece of elastic trim to hold back her hair, thus creating the first Twistband. A few weeks later she was looking to write down a phone number and in the absence of a notepad, she wrote the number on her Twistband, and the custom message Twistband was born. In 2009 she officially launched the Twistband brand and began selling the product at retail stores nationwide. Jessica serves as the president of Twistband, overseeing all aspects of the emerging brand.
All about Twistband
Elastic bands tug on hair, cause headaches and can leave dents in your hair when you take it down. But with the introduction of the Twistband that is all about to change.
Twistbands are ponybands and headbands made of elastic trim. They stretch to support any hairstyle, yet are slim and sleek enough to wear on your wrist when you want to let your hair down. Twistbands are available in a variety of colors, patterns and fabrics to complement any style. And with prices ranging from $5-12 for a set of three you can have one in every color!
Twistbands are offered in a wide range of styles and collections to suit anyone or any need, including couture and fashion, athletics, toddlers through tweens, and licensed and branded logos and messaging. In addition to the fashion Twistbands sold at retail, the line is also available for corporate and promotional branding. The ponybands and headbands can be printed with logos or messages, making them a perfectly unique and stylish way to spread your word.
Twistbands provide a slew of uses beyond a hair accessory. Wear it as a bracelet; wear a branded Twistband to make a statement; commemorate a bachelorette or birthday party with custom-printed bands ... the uses are endless!